MATERIAL COPYWRITING IS SOMETIMES CONFUSED WITH “COPYRIGHT”, WHICH MEANS THE EXCLUSIVE LEGAL RIGHT OF A PERSON OR AN ORGANIZATION TO REPRODUCE, PUBLISH, SELL, OR DISTRIBUTE SOMEONE’S WORK (SUCH AS BOOKS, MUSIC, ARTISTIC ITEMS).
A copywriter usually works as part of a creative team, together with art directors, where the copywriter creates the textual content after receiving thorough information from the client, and the art director is responsible for the visual part.
The Internet has further extended copywriting to more fields like copywriting web content, ads, emails, blogs, social media along with other online services.
WHAT IS COPYWRITING?
Copywriting is the process of writing advertising materials or any material, in general, with the aim of promoting a certain product or service but not only with the objective of the wording be unique but also for a unique target audience, so they can be engaged and convinced to go for the product or the service advertised.
Copywriting Service is increasingly needed for marketing purposes where competent copywriters write specific material for brochures, billboards, websites, marketing emails, advertisements, catalogs, and much more.
The material produced by copywriters is called a “copy”, and contrary to other online content that spreads information or raises awareness, copywriting material is essentially urging people to take action and get involved by buying a particular product or ordering certain service.
WEBSITE COPYWRITING
Website copywriting is the work done by a copywriter to generate online content that is simple and easy flowing, yet featuring important keywords selected by the client.
In EgyTranscript, we promise you to search engine optimized content, with a friendly and engaging tone, bearing in mind the attention span of the reader. This will ensure customers’ convenience and trust, as well as achieving higher rankings in search engines.
Do you have a website where you need your readers to be hooked up with the services or products you provide? This is the role of the EgyTranscript Website copywriting service!
MULTIMEDIA COPYWRITING
No doubt, Multimedia is one of the most powerful tools, whether it is on a computer, cell phone, web page, or social network, it can well convey different marketing messages in an easy and engaging way through platforms that are daily browsed by customers.
Multimedia in that sense is better in featuring a product or a service, hence more likely to attract sales through video, interactive design, animation, illustration, or PowerPoint demonstrations.
Multimedia copywriting bears the same criteria of material copywriting; both should be simple and persuasive, the edge multimedia copywriting has, however, is that its message is not only read but also seen and heard.
Multimedia copywriting involves producing texts that may be used as plain text, or in radio and TV advertisement, or in a variety of other media.
Multimedia copywriting includes a wide range of content, for example, body copy, slogans, headlines, television or radio commercial scripts, direct mail pieces, taglines, Internet content, press releases, and any other relevant content the client requires.
EgyTranscript provides excellent material copywriting, among other copywriting services through our professional team of copywriters who can contribute words and ideas to print ads, billboards, commercials, brochures, postcards, online sites, e-mails, letters, and other advertising media. At EgyTranscript, we have the experience to incorporate material copywriting in translation or localization projects, providing you with a one-stop-shop solution.
We provide Copywriting services in the following fields:
- Internet Content and website copywriting
- Catalogue/ Publication material copywriting
- Multimedia copywriting
- B2B copywriting
- Financial & Investment copywriting
The following are the applications we provide Copywriting for:
- Print sales letters
- Websites / Mini-sites
- Press releases
- Print advertising
- Online video
- Brochures
- Quick reference guide
Please contact us to specify your copywriting needs, we will be happy to assist you with choosing the suitable service best serving your needs and requirements.
CONTACT US
Feel free to send us an email